Postcards are more relevant than ever in 2024 and here’s why.

Your online product or service is now competing with the most advanced AI ever created and large corporations including google are building solutions that will make your social media campaigns ineffective. 

Postcards offer a trusted and traditional approach to reaching potential clients. Here are some reasons why printed marketing materials are effective in 2024:

The use of AI to flood the internet with clickbait involves leveraging automated systems to generate and disseminate sensational or misleading content designed to attract clicks and views. 

Content Creation Algorithms: AI algorithms analyze trending topics, popular keywords, and user engagement patterns to generate clickbait headlines and content. 

Social Media Bots: AI-powered bots can be programmed to automatically post clickbait content on social media platforms. 

Automated Distribution Systems: AI can automate the distribution of clickbait across various online platforms. This includes email campaigns, online forums, and comment sections on websites. 

The goal of using AI for clickbait is often to drive traffic to websites, increase ad revenue, or promote certain products or ideologies. While AI can be used for legitimate and ethical purposes, it can also be exploited for deceptive practices, such as spreading misinformation or manipulating public opinion about products or services.

Physical marketing materials, such as brochures, postcards, and flyers, provide a tangible and memorable representation of your brand. People find it easier to remember and engage with physical materials they can touch.  You can use this to add credibility to your marketing campaign by offering incentives to bring the piece into your location to receive a discount or bonus. 

By strategically distributing postcards at events, trade shows, relevant locations, bulk mailing or target mailing,  you can reach a specific audience interested in your products or services.

 By adding QR codes to the marketing material, you can provide more product information than you normally would not have in a brochure for clients who require detailed information or access to other products or services that the clients may not be aware of. 

While digital marketing has become increasingly prevalent, incorporating a mix of online and offline strategies provides a more comprehensive approach to reaching and engaging with your target audience. 

Here are 12 key items to have on your postcard to make it as effective as possible.

• Compelling Imagery:

  • Feature high-quality images of your products. 
  • Highlight the unique selling points of your product. For example: such as stylish designs, comfort, or versatility if you were selling clothing.

• Brand Logo and Name:

  • Ensure that your brand logo is prominently displayed. This helps in brand recognition.
  • Include your brand name in a clear and legible font.

• Key Product Information:

  • Mention the types of clothing you offer (e.g., shirts, dresses, jeans).
  • Highlight key features of your clothing, such as material, special designs, or any unique selling points.

• Price and Discounts:

  • Clearly state the prices of your clothing items.
  • If you have any ongoing discounts or promotions, highlight them to attract potential customers.

• Contact Information:

  • Include your business address, phone number, and email address.
  • If you have a physical store, provide the store hours.
• Website and Social Media Links:
  • Include your website URL where customers can browse and make purchases online.
  • Add social media icons with links to your profiles for customers to follow and stay updated on your latest products.

• Call-to-Action (CTA):

  • Encourage customers to take a specific action, such as visiting your website, making a purchase, or joining a mailing list.
  • Use persuasive language to prompt immediate interest and response.

• Return Policy and Guarantees:

  • Briefly mention your return policy and any guarantees you offer. This can build trust with potential customers.

• Limited-Time Offers or Special Events:

  • If you have any upcoming sales, events, or limited-time offers, highlight them to create a sense of urgency.

• QR Code:

  • Include a QR code that, when scanned, leads directly to your online store or a specific promotional page.
• Sizing Information:
  • If applicable, provide information on sizing to help customers choose the right fit.
• Testimonials or Reviews:
  • Consider adding a brief quote or snippet from a satisfied customer to build trust.

If you have a compelling product or service, follow these simple steps and you will get trackable results that will make you money and provide a platform you can build on.

You can design your own print materials

Check out our HOW TO page to learn which free software’s we recommend to create your own digital print file for your project.

We can design for you

Do you need print materials but do not have a design? Color Right Now has you covered, check out our graphic design services! We have been proudly designing and printing signs for schools, businesses, and organizations for over 25 years.

Visit us in-store

Printing in Calgary is easy when you partner with Color Right Now. When printing your materials, Color Right Now is the first choice for many agents. Come see us today!

For added convenience, we offer delivery services in the surrounding areas and we also offer shipping throughout Canada.

Visit us online

Facebook  |  Twitter  |  Linkedin

Questions?

Are you not sure what questions to ask when inquiring about having your next project printed? Our Frequently Asked Questions page answers all the most common questions people ask us.