Real estate feature sheets, also known as listing flyers, are marketing materials real estate agents and homeowners use to showcase a property for sale. These sheets are typically designed to provide potential buyers with essential information about the property and highlight its key features and characteristics. They are not one-size-fits-all; every home is unique, and you would benefit from having a personalized brochure or flyer for each property.
Feature sheets offer detailed information, visual appeal, and a professional presentation to potential buyers. They’re a basic form of marketing that generates interest and influences sales.
Be sure to print on high-quality materials – ideally a thick, coated text or cover stock – and in full colour for the best results!
These are reasonably basic marketing materials: simple 8.5 x 11 inch sheets printed on a coated text stock. These are an excellent place to start if you’re new to making feature sheets, or marketing in general. They’re a straightforward product that’s easy to distribute.
Ideal for larger homes, or homes with more photos, details, and features to cover. Multiple pages give you more real estate to work with. Much like the flyers, they’re lightweight, and easy to hand out.
Feature sheets are designed to look polished and professional, helping to create a positive first impression of the property. They convey a sense of quality and attention to detail, which can attract potential buyers.
Feature sheets provide detailed information about the property, including its specifications, such as square footage, number of bedrooms and bathrooms, amenities, and any recent renovations or upgrades.
Feature sheets include high-quality photos of the property, making it visually appealing. Good photos can significantly increase a property’s attractiveness and generate more interest from potential buyers.